Ghost kitchens need to go omnichannel if they want to survive, experts say

Segment players may need brand awareness and expanded access points to thrive after a year of dashed expansion plans, closures, and high-profile regulatory infractions. Ghost kitchens, delivery-only restaurants, gained popularity in 2020 and 2021 with significant company funding. However, issues such as low unit volumes, operational difficulties, and permitting problems have arisen, causing some experts … Ghost kitchens need to go omnichannel if they want to survive, experts say okumayı sürdür