The Making of Chipotle’s Fresh-Forward Ghost Kitchen
Like many others, the fast-casual giant is learning how to unlock the actual benefits of a virtual brand. The fast-casual chain is expanding its reach with a new virtual concept. Chipotle Mexican Grill is known for its fresh, made-to-order burritos, bowls, and tacos. But the chain is not content to rest on its laurels. In … The Making of Chipotle’s Fresh-Forward Ghost Kitchen okumayı sürdür
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