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REEF

REEF is a company that operates a network of ghost kitchens and dark stores. Ghost kitchens are commercial kitchens that do not have a storefront and only work for delivery and takeout. Dark stores are retail stores that are only open for online orders. REEF  was founded in 2015 and is headquartered in Miami, Florida.

Restaurants are turning to off-site locations as a lifeline during the pandemic.

Restaurants are turning to off-site locations as a lifeline during pandemic

Ghost kitchens are commercial kitchens that are used solely for the preparation of food for delivery. They do not have a physical storefront or dining area, and customers cannot order food for pickup or dine in at the kitchen. Instead, ghost kitchens prepare food for delivery to customers through third-party […]

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Reef opens virtual food hall at Raleigh-Durham airport

Reef opens virtual food hall at Raleigh-Durham airport

Reef Technology on Thursday opened a virtual food hall in the Raleigh-Durham International Airport, Alan Philips, Reef’s chief creative officer, said. The unit may be the first in a series of airport ghost kitchen projects for Reef, Philips said. He didn’t disclose which airports Reef is targeting for expansion.Reef’s first […]

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REEF Has Acquired WithBond

WithBond

Softbank-backed Reef, which turns parking lots into logistics hubs and ghost kitchens, has acquired a micro-warehousing startup to democratize super-fast delivery.  Reef Technology, a Softbank-backed company that turns parking lots into ghost kitchens and logistics hubs, has agreed to acquire its logistics partner, Bond, for an undisclosed sum.  Reef, the […]

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C3, the Fastest-Growing Global Food Tech Platform Secures New Institutional Funding for Expansion from Preeminent Global Investors

Creating Culinary Communities

Brookfield Global Asset Management, one of the world’s leading alternative asset management companies, and REEF Technology, the largest operator of mobility, logistical hubs, and neighborhood kitchens, lead the round of the $80 million investment, following initial investment from Accor Hotels and Simon Property Group. REEF Technology, funded by SoftBank, commits […]

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Wendy’s To Open 700 Ghost Kitchens by 2025 With Start-up Reef

Wendy’s To Open 700 Ghost Kitchens by 2025 With Start-up Reef

Wendy’s announced Wednesday it will open 700 ghost kitchens across the United States, United Kingdom, and Canada by 2025 through a partnership with start-up Reef Technology. Also known as virtual, cloud, or dark kitchens, ghost kitchens are meant to address the demand for off-premise restaurant dining. The facilities fulfill delivery orders […]

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INSIDE WENDY’S GHOST KITCHEN STRATEGY

INSIDE WENDY’S GHOST KITCHEN STRATEGY

The burger chain inked a deal with Reef Kitchens to expand in Canada and has multiple models in the U.S. Wendy’s recently opened a location in Toronto, which in and of itself isn’t a big deal until you consider where: A ghost kitchen operated by Reef Kitchens. The strategy for […]

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