C3, the Fastest-Growing Global Food Tech Platform Secures New Institutional Funding for Expansion from Preeminent Global Investors
Brookfield Global Asset Management, one of the world’s leading alternative asset management companies, and REEF Technology, the largest operator of mobility, logistical hubs, and neighborhood kitchens, lead the round of the $80 million investment, following initial investment from Accor Hotels and Simon Property Group.
REEF Technology, funded by SoftBank, commits to carrying C3 brands in 500 ghost kitchen vessels across the US.
C3 and Global investment group WK Holdings created a Saudi Arabian joint venture (50/50) valued at $100 million to roll out Sam Nazarian’s proprietary C3 tech platform and popular digital restaurant brands across Saudi Arabia.
Kitopi, the world’s leading managed cloud kitchen platform, has partnered with C3 to bring C3’s digital brands to a global market with plans to launch 150 brand locations across the UAE within 2021.
C3 is Chowly’s, a leading point-of-sale (POS) integration company, exclusive virtual restaurant referral, and promotion partner, expanding C3’s roster of 40 world-class digital brands to Chowly’s portfolio of more than 10,000 kitchens.
C3 (Creating Culinary Communities) is re-imagining the food service industry at a time when change is needed most. Founded and led by visionary Sam Nazarian with minority investors Simon, a global leader in the ownership of premier shopping, dining, entertainment, and mixed-use destinations, and Accor, the world-leading augmented hospitality group, C3 is simultaneously, systematically, and broadly bringing together technology, underutilized retail, hotel, and kitchen spaces and world-class culinary talent. C3’s culinary brands coexist to disrupt the food & beverage industry by capitalizing on rapidly evolving customer preferences through C3’s established shared kitchens, mobile delivery with the next-gen Citizens Go app (set to launch in 2021), and Citizens food halls. Current C3 brands include Umami Burger, Krispy Rice, Sam’s Crispy Chicken, EllaMia, In a Bun, The Other Side, and Dani Garcia’s El Pollo Verde, with many other brands in the pipeline. The first Citizens food hall will open in New York City at Manhattan West in 2021. As of February 2021, C3 operates 250 digital kitchens across the U.S. To learn more, visit c3sbe.com.