Özgür Özkök
Dive into the economics of delivery services, dissecting the cost structures, pricing strategies, and market forces that drive the viability and sustainability of the delivery industry.
The on-demand food delivery industry is a rapidly growing one. In 2022, the global market for on-demand food delivery was valued at $127.6 billion and is expected to reach $215.4 billion by 2028. Several factors drive this growth, including the rise of smartphones, the increasing popularity of online ordering, and […]
How to Set Profitable Prices for Your Ghost Kitchen One of the most important aspects of running a successful ghost kitchen is setting profitable prices for your menu items and delivery fees. If you price your items too high, you may lose customers. If you price your items too low, […]
Consumers could benefit from fierce competition between rapid-delivery apps. The rapid delivery app market is heating up, with several new entrants vying for market share. This is leading to a fierce battle on price, with apps offering discounts and promotions to attract customers. The competition between rapid delivery apps could […]
The big players are betting that we’re too addicted to the convenience of meals at our doors to walk away from their apps. They may be right. In the age of food delivery apps, it’s become more accessible than ever to order a meal from your favorite restaurant without ever […]