DoorDash’s new full-service ghost kitchen outsources staffing, operations, and supply chain.
DoorDash Kitchens opened a second commissary kitchen location and launched a ghost kitchen revenue-sharing model.
DoorDash announced Thursday that the third-party delivery company is expanding its DoorDash Kitchens ghost kitchen network to a second city — San Jose — and is now offering full-service operations capabilities for partner restaurants through a new ghost kitchen revenue-sharing program.
DoorDash Kitchens Full Service will expand outside of delivery/takeout capabilities to equip operators with DoorDash-facilitated operations and front-of-house staff, training, supply chain ingredients, and day-to-day operations. In return, they’ll receive an unspecified percentage of profits.
DoorDash has taken a flexible approach to the Full-Service model, letting operators choose what they want DoorDash to take on and which services they can do on their own. For example, with the staffing component, DoorDash hires cooks or partners with a culinary operator like A La Couch to outsource front-of-house and operations staff to ensure the facility is running smoothly. For ingredient sourcing and training, DoorDash asks operators to provide menus and lists of ingredients, work with them to create consistency across all of the restaurant’s locations, including the virtual ones, and offer tastings and plating training to ensure everything is executed correctly.
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