Celebrity Chefs Stir the Pot in Providoor’s Comeback from a $6.3M Meltdown.
After a financial fiasco that left the gourmet food delivery service Providoor in liquidation, owing over $6.3 million, the company has found a lifeline in a new owner and a star-studded cast of culinary celebrities. Launched during the pandemic lockdowns as a lifeline for food enthusiasts to access meals from top restaurants, Providoor faced a bitter end in April. However, the company has now been revived by Sam Benjamin, a Sydney-based entrepreneur and a long-time customer, who also owns Rolling Stone Australia and Brag Media.
Providoor is making a splash with its relaunch in Sydney, Melbourne, and Brisbane, boasting a new team and the endorsement of big names in the food world, such as Matt Preston, Silvia Colloca, and George Calombaris. The service is now divided into Providoor Local and Providoor Frozen, offering chef-prepared meals for direct online orders or through Uber Eats. With kitchens spread across strategic locations and more on the horizon, Providoor is poised to reheat the competition in the food delivery market, which has seen its share of casualties like Deliveroo’s Australian branch and other local services.
For the full story on Providoor’s resurrection and its culinary crusade, read the original article on news.com.au.