DoorDash expands ‘ghost kitchen’ concept using Bay Area restaurants
DoorDash (DASH) is boosting the delivery-only food service model, using a version it opened nearly two years ago in California.
This week, the food delivery company opened its second DoorDash Kitchens inside a local mall in San Jose, California.
Under one roof, six “ghost kitchen” restaurants — including Aria Korean Street Food, Canter’s Deli, Milk Bar and Curry Up Now, The Melt Express, and YiFang Taiwan Fruit Tea — will be available for delivery and pickup services through DoorDash’s app.
Ghost kitchens, a modern dining concept embraced as a low-cost option for fledgling food service entrepreneurs, has opened up additional possibilities for existing local and national restaurants hammered by COVID-19 lockdowns.
Restaurants license their brands to DoorDash and then work with the company to optimize their menu. The company takes on operations costs but shares a portion of the revenue with the restaurants.
DoorDash’s new ghost kitchen differs from the first one, which opened two years ago in the San Francisco Bay Area. Employees of the brand using it staffed each kitchen. The kitchens themselves were separate and were designed in collaboration with the occupants.
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