Getir rapped by ASA for promotion it couldn’t deliver on.
Turkish rapid delivery app fined £150,000 for misleading customers
Turkish fast delivery app Getir has been fined £150,000 by the Advertising Standards Authority (ASA) for dishonest customers about delivery times.
The ASA received complaints from customers who had ordered from Getir and had not received their orders within the promised 10-minute delivery window.
Getir’s Promotion
Getir’s promotion stated that customers could receive their orders within 10 minutes of placing their orders. The rise was advertised on Getir’s website, app, and social media channels.
The ASA received complaints from customers who had ordered from Getir and had not received their orders within the promised 10-minute delivery window. Some customers had waited up to 30 minutes for their orders to arrive.
ASA Investigation
The ASA investigated the complaints and found that Getir had been unable to deliver orders within the promised 10-minute window on several occasions. The ASA also found that Getir had not taken steps to prevent customers from being misled by its promotion.
The ASA ruled that Getir’s promotion was misleading and that Getir had breached the CAP Code, which is the UK’s advertising code. The ASA ordered Getir to pay a £150,000 fine.
Getir’s Response
Getir has said it is “disappointed” with the ASA’s ruling and is “committed to providing a high-quality service to its customers.” Getir has also said it is “working to improve its delivery times.”
The ASA’s ruling against Getir is a reminder that businesses must be careful about the claims they make in their advertising. Companies that make misleading claims could be fined by the ASA.
The news is “Getir rapped by ASA for promotion it couldn’t deliver on.“