Zomato Is Rebranding Its 10-minute Food Delivery Service.
Zomato, an online food delivery platform, announced the rebranding of its 10-minute food delivery service, Zomato Instant. The company stated that it is working on a new menu with its restaurant partners and that the service is not shutting down. The service, launched in March, targeted ultra-quick deliveries by stocking its finishing stations with bestseller items from 20-30 dishes across various restaurants. According to the Economic Times, citing unnamed sources, Zomato is shutting down the service and pivoting to a new product, experimenting with low-volume packed meals. However, Zomato denied this and stated that the finishing stations would remain intact and this decision would impact no people.