Wendy’s Planned Ghost Kitchen Expansion Has Taken A Major Turn

In 2021, Wendy’s announced plans to open as many as 700 ghost kitchens over the next few years.

However, as Wendy’s recently discovered, opening several hundred ghost kitchens isn’t as straightforward as you would think. The chain has announced that it is rethinking its expansion — even going so far as to scale back on the number of ghost kitchens it operates. But why the change of plans? 

After announcing a lofty goal of 700 ghost kitchens in 2021, Wendy’s has since pulled back. According to Restaurant Business, Wendy’s plans to open between 100 and 150 ghost kitchens and intends to close a few of the ones it has already spread.

Although ghost kitchens might be the future of restaurant dining, Wendy’s ghost kitchens have not performed as well as expected. Per Restaurant Dive, Wendy’s partner, REEF, stated, “When deploying our multi-brand model, we have seen the average sales per vessel double over the last year.” Despite REEF’s recommendation, Wendy’s decided against sharing its ghost kitchens with other brands.

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