Why this pizza chain finds little merit in opening cloud kitchens
In several markets, the takeaway or carry-out business is growing faster, making a compelling case for Domino’s Pizza to continue opening stores in high-footfall locations.
It appears that Domino’s Pizza does not prioritize using cloud kitchens, also known as ghost or virtual kitchens, in its operations. According to Art D’Elia, Executive Vice President of International at Domino’s Pizza, the company wants to offer its customers both takeaway and dining-in options and therefore prefers to open stores in high-footfall locations rather than relying on cloud kitchens. D’Elia also mentioned that the takeaway or carry-out business is growing faster in many markets, making it essential for the company to have physical stores to support this aspect. Domino’s Pizza has stated that it will continue to monitor the cloud kitchen model, but it has not implemented it in its operations.
The original news is “Why this pizza chain finds little merit in opening cloud kitchens.”