Inter-city food delivery built to be profitable will break even much faster: Zomato.
Inter-city version’s average order value is over Rs 950 – around 2.5 times that of intra-city food deliveries. Currently, 30 percent of the users ordering daily are repeat customers.
Zomato plans to expand its inter-city food delivery feature to about 5-10 cities over the next few months but not without an eye on profitability. While its intra-city food delivery service broke even in the June quarter after starting in 2015, the food delivery firm expects the inter-city version to break even much faster.
After being piloted for select users in Gurugram last month, the inter-city food delivery service is being expanded to a few areas of Bengaluru this week. The company is banking on the festive period, which starts with Dussehra in early October, to increase the footprint of the service.
According to someone close to the developments, the inter-city version’s average order value has been over Rs 950 – around 2.5 times that of intra-city food deliveries. Moreover, 30 percent of the users ordering on any day are repeat customers, while the average user rating is 4.3
By DEEPSEKHAR CHOUDHURY at SEPTEMBER 30, 2022
the original article is on the Inter-city food delivery built to be profitable, will break even much faster: Zomato