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Tech adoption refers to the process by which individuals, businesses, or societies integrate and make use of new technologies, encompassing the stages from initial awareness to widespread use, and often influenced by factors like ease of use, perceived benefits, and cultural or organizational readiness.
Domino’s Pizza, on Thursday, revealed an unexpected decline in its quarterly same-store sales. However, the company remains optimistic about a resurgence in U.S. demand. They are banking on their revamped loyalty program and various promotional offers to counterbalance the diminishing benefits of their elevated menu prices. The news is “Domino’s […]
First released in 1991, Crossing the Chasm is a classic that popularized the Technology Adoption Curve and introduced terminology like “early adopters” and “late majority” for the first time. The book argues that, while early adopters don’t need to be convinced to try out a disruptive product, there is a […]