Three Ways To Technology Adoption And Last-Mile Excellence: Lessons From Prime Day
E-commerce companies, such as Amazon, face increasing pressure to meet customer expectations around pricing, product range, and delivery times, especially during Prime Day. To meet these demands and stay competitive, companies must adopt the right technology solutions to handle an influx of orders and satisfy customers. There are three key areas to focus on when looking to effectively utilize technological solutions for delivery: identifying scalable use cases, quantifying and tracking data, and placing the customer at the center. Scalable use cases involve identifying functions that can be optimized through automation, such as route planning, and choosing technology solutions that are secure, intuitive, customizable, and compatible with existing systems. Data tracking involves using control tower solutions to track every package in real time and using algorithms and dashboards to analyze data and identify inefficiencies or growth opportunities. Placing the customer at the center involves staying in constant communication with customers, using tracking pages and automated notifications to provide an accurate package tracking experience, and using customer feedback to improve the delivery process.
The original article is “Three Ways To Technology Adoption And Last-Mile Excellence: Lessons From Prime Day.”