Uber Eats is shutting down thousands of virtual restaurants to make the app less spammy.
The food delivery app is cracking down on ghost kitchens with identical menus.
Uber Eats is implementing new standards for virtual restaurants, also known as ghost kitchens, to reduce redundant listings on its app. The new policy requires virtual locations to have menu items at least 60% different from any other virtual restaurants operating from the exact physical location. Additionally, ghost kitchens and their parent restaurants must maintain a 4.3-star rating or higher on the app, have 5% or fewer canceled orders, and have a 5% or lower inaccurate orders rate. The company is delisting around 5,000 virtual kitchens, including 14 virtual brands selling the same menu from a deli in New York City. There are about 40,000 virtual listings on Uber Eats, making up about 8% of all the restaurants listed on the app in the US and Canada.
The article is “Uber Eats is shutting down thousands of virtual restaurants to make the app less spammy.“