Amazon Utilizes Generative AI to Summarize Customer Product Reviews
Amazon has introduced a new feature in its shopping app that employs artificial intelligence to summarize customer reviews for specific products. This AI-driven summary concisely overviews what customers liked and didn’t like about a product. For instance, a listing for a children’s toy highlighted positive feedback on various aspects but also pointed out prevalent negative opinions. Mark Wieczorek, the tech chief of Amazon marketing agency Fortress Brand, first noticed this AI initiative. Amazon has confirmed the testing of this feature but hasn’t divulged specific details about the AI models in use. The company’s spokesperson, Lindsay Shanahan, mentioned their significant investment in generative AI across all business sectors. This move aligns with Amazon’s history of leveraging AI for targeted ads and personalized recommendations. The recent surge in interest around generative AI and chatbots, like OpenAI’s ChatGPT, has prompted companies, including Amazon, to intensify their focus on such technologies.