Coca-Cola to tap ChatGPT and DALL-E for AI-powered marketing.
Coca-Cola has announced that it will work with OpenAI to explore using artificial intelligence (AI) in marketing. The drinks giant has identified several potential marketing use cases for OpenAI’s technology, which includes generative AI models that can produce original content such as images and text. The company will work with OpenAI as a client of Bain & Company, which recently announced a global services alliance with the AI firm. Coca-Cola is the first company to engage with the new services alliance. The potential uses for OpenAI’s technology in businesses include hyper-efficient content creation, highly personalized marketing, and the generation of automated, personalized, real-time scripts for contact centers.
The article is “Coca-Cola to tap ChatGPT and DALL-E for AI-powered marketing.“