Egypt’s new cloud kitchen Brito wants to replicate Kitopi model
Egyptian start-up Brito has raised $1.25m in pre-seed funding from a Central Bank of Egypt initiative and angel investors to establish itself as a standout player in the country’s emerging cloud kitchen market. Brito, founded in February by CEO Rania Reda and Mo’nes Sadeq, differs from most of the eight Egyptian cloud kitchen companies in that it takes care of all aspects of the business, from supply chain and staff training to food preparation and delivery. Other players in the sector include Food Nation, Kitchen Hive, The Food Lab, KitchinCO, KoKens, Chef’s House, and Comida Cloud Kitchens. The Egyptian online food delivery market is set to reach $586m this year and grow to more than $1.58bn by 2027. The global cloud kitchen market was valued at $63bn in 2021 and is projected to reach $374bn by 2030.
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