Essential Guide to Ghost Kitchens
For entrepreneurs just starting, the ghost kitchen model provides a lower cost, faster time-to-market option than opening a full-service restaurant. For existing brands, ghost kitchens offer a lower-risk method to expand into new areas or test out an entirely new concept.
Ghost kitchens are influencing and reshaping the food service industry. They enable businesses to start or expand a food business at minimal cost, leading to relatively frictionless scaling, the opportunity to explore new concepts, and virtual brands and diversify.
Many food companies running ghost kitchens use them as experimental space, optimizing staff and inventory while testing the market with fresh ideas.
This incredible flexibility is unprecedented in the industry and could be its most profitable ally. It allows businesses to diversify while cutting back their two most significant operational cost barriers – rent and labor. No servers, no uniforms, no furniture, soft furnishings, or other expensive décor, just straight food service for a group of chefs and cooks delivering to their customers.
This guide explores everything you need to consider when setting up a ghost kitchen or starting a virtual brand. We hope you find it useful.