Last-Mile Delivery: Retailers and Carriers Need an Urgent Reset
If retailers want to meet the needs and demands of online shoppers and ride the e-commerce wave, they must rebuild their last-mile operations.
This is about the evolution of the retail industry from brick-and-mortar stores to online marketplaces and the challenges consumers face in the last-mile delivery experience. The pandemic has accelerated the growth of e-commerce, and retailers and shippers have struggled to meet the rising demand. Bad last-mile delivery experiences have frustrated consumers and led to a loss of brand loyalty.
Companies need to reshape their last-mile operations to regain consumer loyalty and rebuild brand equity. By optimizing last-mile operations, enterprises can reduce costs and enhance consumer experiences. An effective business process management solution can enable enterprises to deliver unique, on-brand consumer experiences throughout the order-to-delivery experience. An optimized last mile is also a driver of sustainability and lowered emissions through route optimization and strategically planned delivery fleets.
To meet the needs and demands of online shoppers and ride the e-commerce wave, retailers must rebuild their last-mile operations and focus on the aspects of deliveries that genuinely matter to the average shopper, including visibility, agility, and sustainability. Personalizing the last-mile delivery experience is critical for creating a great consumer experience. By giving their logistics operations a long-term reset, enterprises can upgrade their obsolete last-mile processes and make them more adaptive and agile.
The article is “Last-Mile Delivery: Retailers and Carriers Need an Urgent Reset.“