Making deliveries more accurate with improved location information
The DoorDash app provides its customers with real-time updates on their delivery status. The app has been using GPS information from the Dasher’s phone, combined with manual updates from the Dasher to indicate their progress, such as arriving at the restaurant or picking up the food. To enhance the accuracy of this information, DoorDash has rolled out an update to the Dasher and merchant apps that use Bluetooth signals to track the Dasher’s location.
The update uses beacon technology that allows the Dasher and merchant apps to communicate with each other via Bluetooth signals when the Dasher is within 20 feet of the restaurant. The communication between the two apps triggers a notification to DoorDash that the Dasher has arrived at the restaurant. Another message is triggered when the Dasher leaves the restaurant, indicating that they have picked up the food.
Bluetooth signals are more precise than GPS geo-fencing and offer several benefits for the DoorDash platform. Accurate location information helps DoorDash to improve restaurant wait times and delivery estimates, and the company hopes to use this information for other features in the future. The Bluetooth signals are only used while the Dasher is on active delivery, and they can turn off Bluetooth on their phone if they prefer not to share this information.
DoorDash is committed to protecting the privacy of its Dashers and customers, and the Bluetooth signals are only used with the Dasher’s consent.
The article is “Making deliveries more accurate with improved location information.“