Tray POS and Alraedah Digital Solutions Forge a Strategic Partnership to Boost SMEs in Saudi Arabia
Tray, a cloud-based point-of-sale (POS) provider that operates on legacy hardware has announced a strategic partnership with Alraedah Digital Solutions, a Saudi Arabia-based digital solutions provider. This collaboration aims to cater to the needs of small and medium-sized enterprises (SMEs) and larger clients across various industries in the MENA region, particularly in Saudi Arabia. Alraedah will be the exclusive reseller of Tray’s software in Saudi Arabia, offering customized solutions to meet the unique demands of the local SME market in the hospitality sector.
The partnership is expected to enhance the quality and efficiency of electronic cash register solutions, thereby optimizing business operations and improving customer experiences. Both companies are enthusiastic about the collaboration, emphasizing their commitment to fostering entrepreneurial growth and contributing to the comprehensive development of the SME sector in Saudi Arabia. This move aligns with the objectives of Vision 2030 to augment Saudi Arabia’s GDP and demonstrates Alraedah’s potential to draw international firms into the Saudi market.
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