Adobe CTO Abhay says AI will Democratize creative tools.
Adobe CTO Abhay Parasnis sees a shift happening.
A shift in how people share content and who wants to use creative tools. A change in how users expect these tools to work — especially how much time they take to learn and how quickly they get things done.
In many cases, that means more artificial intelligence; AI flattened the learning curve, allowing the user to command apps like Photoshop by digging through menus and telling Photoshop what they want to be done (as in, with their voice). AI to better understand what the user is doing, helping to eliminate mundane or repetitive tasks. AI to, as Parasnis puts it, “democratize” Adobe’s products.
We’ve seen some hints of this already. Back in November, Adobe announced Photoshop Camera. This free iOS/Android app repurposes the Photoshop engine into a lightweight but AI-heavy interface that allows for fancy filters and complex effects with minimal effort or learning required of the user. I see it as Adobe’s way of acknowledging (flexing on?) the Snapchats and Instas of the world, saying, “oh, don’t worry, we can do that too.”
We think AI has the potential to dramatically reduce the learning curve and make people productive — not at the edges, but 10x, 100x improvement in productivity,
For the full article, please visit https://techcrunch.com/2020/01/03/adobe-cto-says-ai-will-democratize-creative-tools/