Global Expansion Through Ghost Kitchens: Applebee’s and IHOP Forge Ahead
Dine Brands, the parent company of popular restaurant chains Applebee’s and IHOP, has partnered strategically with Franklin Junction. This firm facilitates restaurants to flourish as virtual brands in new international markets. This collaboration will enable Applebee and IHOP to venture into fresh markets, including Japan, the Netherlands, France, and Belgium, with the initial launch slated for the fourth quarter in Japan.
Franklin Junction, renowned for its innovative Host Kitchen platform and data-driven insights, will assist these brands in tailoring their menus to align with the preferences of each market. This partnership marks a significant milestone in redefining restaurant economics and the future of dining. Despite some challenges virtual brands have faced recently, Dine remains optimistic about the potential opportunities virtual brands present, with plans to leverage this to enhance dining experiences globally.
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