INSIDE WENDY’S GHOST KITCHEN STRATEGY

The burger chain inked a deal with Reef Kitchens to expand in Canada and has multiple models in the U.S.

Wendy’s recently opened a location in Toronto, which in and of itself isn’t a big deal until you consider where: A ghost kitchen operated by Reef Kitchens.

The strategy for the company is simple: Reef gets the chain’s products into urban markets in Canada where finding a location isn’t easy.

Reef is a rapidly growing option that quickly sets up kitchens in urban parking lots. The company rather than its tenant brand actually prepares the food, making it one of the more unique ghost kitchen models.

Wendy’s has been one of the more aggressive restaurant chains in testing the use of ghost kitchens, delivery-centric locations that typically operate multiple concepts from the same space. The company has a handful of such ghost kitchens in the U.S., in Los Angeles and Chicago, using various models operated by both franchisees and the company. It also occupies ghost kitchens in the Dominican Republic and the Philippines.

The original article is on “INSIDE WENDY’S GHOST KITCHEN STRATEGY“. by Jonathan Maze