Özgür Özkök
İş Dünyası, pazarlama, ekonomi, yönetim ve pazar araştırma konusunda yazılar
PayPal Holdings announced that it plans to cut 7% of its workforce, approximately 2,000 employees, in response to the economic slowdown. The move aims to control costs, which the current high inflation and the threat of a looming recession have impacted. In November, anticipating a broader economic downturn, PayPal cut […]
1922’de Freud normal kıskançlığın bile mantık dışı bir olay sayılması gerektiğini, böyle bir duygunun bilinç denetimi altında olmadığı gibi, dış dünyanın herkesçe paylaşılan gerçekliği içinde yaşanan durumlarla orantısız olduğu görüşünü dile getirmişti. Pekçok araştırmacı patolojik kıskançlığın başlangıcında erkeklerde ereksiyonla ilgili güçlükler, kadınlarda ise bir cinsel işlev bozukluğun yattığına inanmaktadırlar. Kişinin […]
Imposter syndrome is a psychological phenomenon in which people doubt their accomplishments and fear being exposed as a “fraud.” It is often accompanied by feelings of inadequacy, self-doubt, and the belief that one’s success results from luck or external factors rather than one’s abilities. Imposter syndrome is more common among […]
Ghost kitchens, or virtual or cloud kitchens, are new restaurants that only offer delivery or takeout. They have no physical storefront, and their food is prepared in shared kitchens. Ghost kitchens are becoming increasingly popular as they offer many advantages over traditional restaurants, such as lower overhead costs and the […]
The Rise of the Ghost Kitchen Ghost kitchens, or virtual or cloud kitchens, are new restaurants that only offer delivery or takeout. They have no physical storefront, and their food is prepared in shared kitchens. Ghost kitchens are becoming increasingly popular as they provide many advantages over traditional restaurants, such […]
In today’s fast-paced world, ghost kitchens are cooking up a storm. These delivery-only restaurant concepts, devoid of wait staff or seating, redefine what it means to be a successful restaurant brand. A New Kind of Kitchen Ghost kitchens operate out of shared or dark kitchens, with no front-of-house to serve […]
In the bustling world of food delivery, ghost kitchens are the new rock stars. No dining rooms, no fuss—just pure culinary magic. But how do you make your ghost kitchen the talk of the town? Marketing, that’s how. Let’s dive into the recipe for success. Crafting Your Online Persona Your […]
MNG Kargo is one of Turkey’s leading parcel delivery companies, where the parcel and ecommerce market is increasing. DHL Group has signed an agreement to acquire 100% of Turkish parcel delivery company MNG Kargo Yurtiçi ve Yurtdışı Taşımacılık A.Ş. (MNG Kargo) and its subsidiaries. MNG Kargo is one of Turkey’s […]
The last mile is the final leg of the journey for a product, from the fulfillment center to the customer’s door. It is often the most expensive, time-consuming, and critical part of the supply chain. A well-run last-mile operation can ensure that products are delivered on time, in good condition, […]
The Vehicle Routing Problem (VRP) is a classic optimization problem that arises in many different contexts, such as delivery, transportation, and logistics. In the VRP, we are given a set of customers that need to be served, a fleet of vehicles, and a set of constraints, such as the maximum […]