Reef opens virtual food hall at Raleigh-Durham airport
Reef Technology on Thursday opened a virtual food hall in the Raleigh-Durham International Airport, Alan Philips, Reef’s chief creative officer, said. The unit may be the first in a series of airport ghost kitchen projects for Reef, Philips said. He didn’t disclose which airports Reef is targeting for expansion.
Reef’s first foray into airport food service, the food hall, serves food from nine brands. Customers can order food for pickup on their phones or at order kiosks in the airport terminal and collect the order from lockers at the virtual food hall’s storefront. Reef also intends to offer gate delivery in the future, Philips said.
Reef announced its intent to build the food hall at the Raleigh-Durham airport last year, as the company looked to hotels, airports, and stadiums as markets that could supplement its ghost kitchen business.
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