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Franchise Development

Franchise development involves expanding a business by licensing its operations, branding, and business model to independent owners (franchisees), who then operate their own outlets under the franchisor’s brand and guidance.

INSIDE WENDY’S GHOST KITCHEN STRATEGY

INSIDE WENDY’S GHOST KITCHEN STRATEGY

The burger chain inked a deal with Reef Kitchens to expand in Canada and has multiple models in the U.S. Wendy’s recently opened a location in Toronto, which in and of itself isn’t a big deal until you consider where: A ghost kitchen operated by Reef Kitchens. The strategy for […]

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