Will The Ghost Kitchen Industry Continue To Grow?
The ghost kitchen industry has been growing in recent years.
A virtual or dark ghost kitchen is a commercial kitchen used exclusively to prepare delivery-only meals. Ghost kitchens are designed to meet the increasing demand for delivery-only services. They have gained popularity as a way for restaurants to expand their reach and reach new customers without needing a physical storefront.
Several factors have contributed to the growth of the ghost kitchen industry.
One factor is the increasing popularity of food delivery services, such as Yemek Sepeti, Getir, and Trendyol Yemek. These services have made it easier for people to order food from their favorite restaurants and have it delivered to their doorstep. Ghost kitchens are well-suited to meet the demand for these delivery-only services. They are designed specifically for food preparation and do not have to worry about the added costs and complexities of maintaining a physical storefront.
Another factor driving the growth of ghost kitchens is the rise of online food ordering and payment platforms. These platforms make it easy for customers to place orders and pay for them online, which makes it easier for restaurants to manage their operations and reach new customers. Ghost kitchens are well-suited to take advantage of these platforms because they can be easily integrated into the online ordering and payment systems, allowing restaurants to expand their reach and grow their customer base.
The ghost kitchen industry is expected to continue growing in the coming years as more restaurants look to take advantage of these kitchens’ benefits.
Turkey Market
Yemek Sepeti is a Turkish online food delivery company founded in 2000. It is one of Turkey’s oldest and most popular online food delivery platforms. Yemek Sepeti allows customers to order food from restaurants in their area and has it delivered to their homes or office. The company also offers a mobile application that lets customers place orders, track deliveries, and view menus.
Getir is a Turkish on-demand delivery startup that provides a wide range of products and services through its mobile app, including food delivery, groceries, and household essentials. It was founded in 2015 in Turkey, Russia, and Georgia. Getir is known for its rapid delivery times, often delivering products within 10 minutes of placing orders.
Trendyol Yemek is a food delivery service owned by the Turkish e-commerce giant Trendyol. It provides food delivery service from various restaurants across Turkey through its website and mobile app. It allows customers to order food and has it delivered to their home or office and also offers a subscription service for regular customers. The company is known for its competitive prices and wide selection of restaurants.
All three companies operate in Turkey’s food delivery space but with different business models and target customers.