DoorDash isn’t just delivering meals—it’s making them, too.
DoorDash wants to make your food.
The food delivery company is opening a temporary kitchen to make meals for six San Jose, California restaurants. The six restaurant partners are Aria Korean Street Food, Canter’s Deli, Milk Bar, Curry Up Now, The Melt Express, and YiFang Taiwan Fruit Tea; the food will be available for pickup and delivery.
DoorDash, based in Palo Alto, California, says it will work with restaurant partners to learn how to cook their food, reproduce their recipes, recreate their supply chains, and secure the chefs, besides providing the usual marketing and delivery. The kitchen, an experiment for the company, will last until November.
If the trial is successful, DoorDash may expand the concept. Once it is up and running, restaurants could ask DoorDash to launch their take-out operations in any region, and the food delivery company will make it happen for them, says Ruth Isenstadt, the director of DoorDash Kitchens.
For the full article, please visit “DoorDash isn’t just delivering meals—it’s making them, too” on Quartz by Michelle Cheng.