DORITOS® TRANSFORMS LATE-NIGHT DINING WITH THE LAUNCH OF DORITOS AFTER DARK™
The most epic moments happen after dark, including late-night eating. According to Frito-Lay’s latest Snack Index1, forty-three percent of consumers and half (49%) of Gen Zers agree that snacking is the most satisfying after dark. Now, Doritos will answer fans’ after-hours hunger with Doritos After Dark, an exhilarating late-night bites menu delivered straight to their doors when they want it most.
Doritos After Dark allows fans to go bold with their midnight meals and was created in partnership with PepsiCo Foodservice Digital Lab2 and Popchew. Fans can experience the new mouthwatering meals in New York City, Los Angeles, Phoenix, and Las Vegas from 4 p.m. until late night, December 16-21. To order, fans can head to www.DoritosAfterDark.com or order through their favorite food delivery partners like Popchew, DoorDash, Uber Eats, or Grubhub.
“From introducing new flavors like Tangy Tamarind and Tangy Pickle to collaborating with the record-breaking Netflix series ‘Stranger Things’ in one of the biggest cultural moments of the year, Doritos is a brand our fans look to for bold new ideas,” said Stacy Taffet, senior vice president of brand marketing, Frito-Lay North America. “By embracing the unexpected, Doritos After Dark has created another moment of inspiration and experimentation, inviting fans to experience Doritos’ boldest venture yet.”
About Doritos
Doritos believes there’s boldness in everyone. We champion those who are faithful to themselves, live fully engaged lives, and take bold action by stepping outside their comfort zone and pushing the limits. Doritos is one of many Frito-Lay North America brands – the $19 billion convenience foods division of PepsiCo, Inc. (NASDAQ: PEP), headquartered in Purchase, NY. Follow Doritos on Twitter, Instagram, YouTube, Facebook and TikTok. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, and on Twitter http://www.twitter.com/fritolay.
About Frito-Lay North America
Frito-Lay North America is the $19 billion convenience foods division of PepsiCo, Inc. (NASDAQ: PEP), headquartered in Purchase, NY. Frito-Lay snacks include Lay’s and Ruffles potato chips, Doritos tortilla chips, Cheetos snacks, Tostitos tortilla chips, branded dips, SunChips multigrain snacks, and Fritos corn chips. The company operates 30+ manufacturing facilities across the U.S. and Canada, has more than 200 distribution centers, and services 315,000 retail customers weekly through its direct-store-delivery model. Learn more about Frito-Lay at the corporate website, www.fritolay.com, on Twitter (@fritolay), on Instagram (@fritolay), and Facebook (Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated over $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.
About Popchew
Popchew cooks up the funniest food collabs in partnership with iconic brands, individuals, and IP holders that define pop culture. Loaded with prizes, collectibles, and more, the Popchew App offers customers an exciting way to order its food collabs and engage in its customer loyalty program. Popchew’s collaborations span America’s most popular food categories and are available in over 45 US cities. For more information, visit: https://www.popchew.com/