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Marketing is creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society. It includes advertising, selling, and delivering products to consumers or other businesses.
In today’s fast-paced world, ghost kitchens are cooking up a storm. These delivery-only restaurant concepts, devoid of wait staff or seating, redefine what it means to be a successful restaurant brand. A New Kind of Kitchen Ghost kitchens operate out of shared or dark kitchens, with no front-of-house to serve […]
In the bustling world of food delivery, ghost kitchens are the new rock stars. No dining rooms, no fuss—just pure culinary magic. But how do you make your ghost kitchen the talk of the town? Marketing, that’s how. Let’s dive into the recipe for success. Crafting Your Online Persona Your […]
You may not be able to predict the future, but these battle-tested marketing moves will help you create opportunities, even in the most trying times. Running a business can be challenging at the best times but even more difficult during uncertain times. This is when it’s essential to have a […]
The Lagos-based startup is using technology to revolutionize the food industry. FoodCourt is a Nigerian startup using technology to revolutionize the food industry. The company operates a network of cloud kitchens, which are shared commercial kitchens that multiple restaurants use. This allows FoodCourt to offer its customers a wider variety […]
The on-demand food delivery business is competitive, and it’s essential to have a strong marketing and promotional strategy in place to succeed. Here are some tips for marketing and promoting your on-demand food delivery business: How to develop a strategy for reaching your target market The first step is to […]
The on-demand food delivery industry is booming. In 2022, the global market for on-demand food delivery was valued at $127.6 billion and is expected to reach $215.4 billion by 2028. Several factors drive this growth, including the rise of smartphones, the increasing popularity of online ordering, and the growing demand […]
Dark stores are a new and innovative way to fulfill online orders. They are essentially warehouses used to store and pick products for delivery. Dark stores offer many benefits for retailers and consumers, including faster delivery times, a more comprehensive selection of products, and lower costs. If you are considering […]
A step-by-step guide to marketing and promoting your dark store. In today’s competitive retail landscape, it’s more important than ever to have a strong marketing and promotional strategy. If opening a dark store, you must contact potential customers and tell them about your new business. There are several ways to […]
How to Reach a Wider Audience and Increase Sales Choosing the Right Platforms When choosing social media and online platforms to promote your ghost kitchen, it is essential to consider your target customer. Where do they spend their time online? What platforms do they use? For example, if your target […]
Ghost kitchens need to manage inventory and logistics effectively. One of the best ways to overcome these challenges is to collaborate with food delivery platforms and other partners. Working with these partners can expand your reach, increase sales, and improve your bottom line. Choosing the right partners When choosing partners, […]