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(05) İş Dünyası

İş Dünyası, pazarlama, ekonomi, yönetim ve pazar araştırma konusunda yazılar

Why the future of ghost kitchens looks a lot like MrBeast Burger

Why the future of ghost kitchens looks a lot like MrBeast Burger

How the Digital Creator is Revolutionizing the Food Industry MrBeast Burger is a new delivery-only restaurant chain created by YouTube star Jimmy Donaldson, also known as MrBeast. The chain launched in 2020 and has since expanded to over 1,000 locations across the United States. MrBeast Burger is one of the […]

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Shopify to Lay Off 20% of Its Workforce as It Sells Logistics Business to Flexport.

Shopify to Lay Off 20% of Its Workforce as It Sells Logistics Business to Flexport

Shopify, the leading e-commerce platform for small and medium-sized businesses, has announced selling its logistics business to Flexport, a tech-driven global logistics platform. This deal will have significant implications for the e-commerce industry, as Flexport will become Shopify’s official logistics partner and provider of Shop Promise. This service offers transparent […]

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Burger King is making some significant changes in its franchising strategy.

Burger King is making some significant changes in its franchising strategy.

Burger King is one of the most popular fast-food chains in the world, with more than 18,000 restaurants in over 100 countries. However, in recent years, the brand has faced some challenges in the U.S. market, such as declining sales, rising costs, store closures, and bankruptcy filings by some franchisees. […]

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Sprinklr cuts 4% of global workforce amid the slowdown

Sprinklr cuts 4% of global workforce amid slowdown

Sprinklr, a customer experience firm, has laid off over 100 employees, roughly 4% of its global workforce, as it realigns its headcount in response to the ongoing economic slowdown. The layoff drive began last week, and the company is cutting its force in India, the United States, and other regions. […]

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Coca-Cola to tap ChatGPT and DALL-E for AI-powered marketing.

Coca-Cola to tap ChatGPT and DALL-E for AI-powered marketing.

Coca-Cola has announced that it will work with OpenAI to explore using artificial intelligence (AI) in marketing. The drinks giant has identified several potential marketing use cases for OpenAI’s technology, which includes generative AI models that can produce original content such as images and text. The company will work with […]

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EY To Fire 380 Workers, Cut 40 Partners To Improve Profitability

EY To Fire 380 Workers, Cut 40 Partners To Improve Profitability

The management board of EY Germany has decided to make “various structural changes subject to co-determination,” the company said. EY Germany has announced plans to make “various structural changes” in response to its failure to detect fraud at Wirecard AG, resulting in a loss of several mandates and shaken confidence […]

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Why Non-Linear Career Paths Are The Future

Why Non-Linear Career Paths Are The Future

People are working longer. With advances in healthcare and medicine, people are living longer than ever. According to the World Health Organization, by 2030, 1 in 6 people will be 60 years or over. By 2050, that number is expected to double. As a result, the traditional 40-year career is […]

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Amazon to close eight Go convenience stores in a cost-cutting move.

Amazon to close eight Go convenience stores in a cost-cutting move.

The decision to close eight of the Go stores is seen as part of Amazon’s broader effort to cut costs and optimize its portfolio of physical stores. The company faces slowing sales and a worsening economic outlook and has been taking steps to curtail expenses in its grocery unit and […]

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Indonesia tech firm GoTo to cut 600 more jobs – statement

Indonesia tech firm GoTo to cut 600 more jobs - statement

PT Goto Gojek Tokopedia, Indonesia’s most prominent tech firm, has announced another round of layoffs to boost the company’s profitability. The company said around 600 roles would be affected following the 1,300 jobs cut last year. The releases are part of the company’s efforts to streamline its organization and make […]

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GitHub lays off 10% of the workforce and plans to go fully remote to cut costs.

GitHub lays off 10% of workforce, plans to go fully remote to cut costs

GitHub, a software development and version control service provider owned by Microsoft, has announced that it will cut 10% of its workforce to safeguard its immediate financial stability. In addition to the layoffs, the remaining employees will transition to remote work to further reduce costs. The move comes just weeks […]

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