Roku and DoorDash Have Teamed Up for Interactive Food Delivery Ads
Roku and DoorDash’s new partnership is bringing interactive ads to streaming that offer delivery deals with the click of a remote control button.
Roku and DoorDash have partnered to offer interactive advertisements directly to customers’ TV screens. These ads will prompt customers to enter their cell number through their remote control to receive a promo link with a discount on food delivery from DoorDash. In addition to the ads, eligible Roku account holders will receive six months of free DashPass membership, which offers $0 delivery fees on specific orders. The bulk of Roku’s revenue comes from its platform, including digital advertisements and ad tech, which makes this partnership an opportunity for the company to market itself to marketers and expand its ad reach. On the other hand, DoorDash sees this as an opportunity to attract more restaurants and vendors to its platform.
The new DoorDash spots are not Roku’s first foray into interactive advertisements, and it plans to expand the number of participating vendors. The partnership program is currently limited and only includes Wendy’s as the only DoorDash-affiliated restaurant franchise, but this is expected to change in the coming weeks.
The article is “Roku and DoorDash Have Teamed Up for Interactive Food Delivery Ads.“
Roku
Roku is a publicly traded company that provides a popular streaming platform and a suite of products for delivering entertainment to the TV. The company was founded in 2002 and is headquartered in Los Gatos, California. The Roku platform allows users to access various streaming services, including popular streaming services like Netflix, Amazon Prime Video, and Disney+. In addition to its streaming platform, Roku also offers a line of streaming devices, including set-top boxes and smart TVs, and a mobile app for iOS and Android devices.
DoorDash
DoorDash is an American food delivery service in the United States, Canada, and Australia. The company was founded in 2013 and is headquartered in San Francisco, California. DoorDash connects customers with local restaurants and food businesses, allowing them to place orders for delivery or pickup through the DoorDash app or website. The company has partnerships with hundreds of thousands of restaurants and works with a network of independent contractors, known as “Dashers,” who pick up and deliver food to customers.