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Changing Consumer Behavior

Explore the evolving landscape of consumer behavior, analyzing how digitalization, sustainability, and shifting preferences are influencing the choices and expectations of today’s consumers.

Zoom vs. In-Person Conversations: The Neuroscience Behind Social Interactions

Zoom vs. In-Person Conversations: The Neuroscience Behind Social Interactions

A study in Neuroscience News reveals significant differences in brain activity during in-person conversations compared to those held over Zoom. This research, employing advanced neuroimaging techniques, highlights how digital interactions may not stimulate our social neural circuits as effectively as face-to-face interactions. Key Findings of the Study Implications of the […]

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The Future Of Food Delivery Depends On Human Emotions: Not Speed

The Future Of Food Delivery Depends On Human Emotions: Not Speed

However, the success of these services is not solely based on speed and convenience. Customers also value a positive emotional experience when it comes to food delivery. A recent study by McKinsey found that customers who had a joyous passionate affair with a delivery service were willing to pay up […]

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