Özgür Özkök
The big players are betting that we’re too addicted to the convenience of meals at our doors to walk away from their apps. They may be right. In the age of food delivery apps, it’s become more accessible than ever to order a meal from your favorite restaurant without ever […]
Starting a startup is hard. There are many things to consider, from marketing to sales to product development. And one of the most important aspects of any startup is engineering. A good engineering team can make or break a startup. They can build a product that users love, and they […]
Conway’s Law is an adage stating that organizations design systems that mirror their communication structure. It is named after the computer programmer Melvin Conway, who introduced the idea in 1967. His original wording was: Any organization that designs a system (defined broadly) will produce a design whose structure is a […]
The on-demand food delivery business is competitive, and it’s essential to have a strong marketing and promotional strategy in place to succeed. Here are some tips for marketing and promoting your on-demand food delivery business: How to develop a strategy for reaching your target market The first step is to […]
The on-demand food delivery industry is booming. In 2022, the global market for on-demand food delivery was valued at $127.6 billion and is expected to reach $215.4 billion by 2028. Several factors drive this growth, including the rise of smartphones, the increasing popularity of online ordering, and the growing demand […]
Dark stores are a new and innovative way to fulfill online orders. They are essentially warehouses used to store and pick products for delivery. Dark stores offer many benefits for retailers and consumers, including faster delivery times, a more comprehensive selection of products, and lower costs. If you are considering […]
A step-by-step guide to marketing and promoting your dark store. In today’s competitive retail landscape, it’s more important than ever to have a strong marketing and promotional strategy. If opening a dark store, you must contact potential customers and tell them about your new business. There are several ways to […]
Ghost kitchens are a new trend in the restaurant industry. They are essentially restaurants that do not have a physical storefront. Instead, they operate solely through delivery and takeout. This model has several advantages, including lower overhead costs and reaching a broader customer base. However, some challenges are associated with […]
How to Reach a Wider Audience and Increase Sales Choosing the Right Platforms When choosing social media and online platforms to promote your ghost kitchen, it is essential to consider your target customer. Where do they spend their time online? What platforms do they use? For example, if your target […]
Ghost kitchens need to manage inventory and logistics effectively. One of the best ways to overcome these challenges is to collaborate with food delivery platforms and other partners. Working with these partners can expand your reach, increase sales, and improve your bottom line. Choosing the right partners When choosing partners, […]