Özgür Özkök
A ghost kitchen is a commercial kitchen that only prepares food for delivery or pickup. It does not have a dining room or front-of-house staff. Restaurants often use Ghost kitchens to expand their reach without the high costs of a traditional restaurant.
Kitchen United, a prominent ghost kitchen operator, recently secured $100 million in Series C funding, with contributions from several new investors, including Kroger, Circle K, and Simon Property Group. This substantial financial injection, which brings the company’s total funding to approximately $175 million, aims to facilitate a massive expansion from […]
In a world where convenience is king, Uber Eats has been a reigning monarch in the food delivery kingdom. Yet, even kings have to make tough decisions sometimes. In a bold and surprising move, Uber Eats has decided to trim down its virtual restaurant brands significantly. A Necessary Trim? Uber […]
CloudKitchens is a ghost kitchen startup founded by Uber’s co-founder and former CEO, Travis Kalanick. Established in 2016, the company provides infrastructure and software to restaurants aiming to operate virtual locations without the high costs associated with physical establishments. Despite securing significant funding last year, including investments from Microsoft, CloudKitchens […]
Corona virüsü salgınının başlamasından bu yana Amerikalılar evde yemek yapmaya daha çok alıştı. Ancak bu, usta aşçıların elinden çıkmış restoran yemeklerini hiç özlemeyecekleri anlamına gelmiyor.
In the bustling digital era, ghost kitchens are carving out a niche, revolutionizing the culinary landscape. But how do you make a splash in the vast ocean of online marketing? Fear not, for we have distilled the essence of digital marketing into ten golden nuggets that will catapult your ghost […]
SinBun is a local ghost kitchen offering unique savory and sweet twists on cinnamon buns, such as buffalo chicken and cookie crumble toppings. This ghost kitchen turned a traditional cinnamon bun into a savory steak & cheese roll for two.
While ghost and virtual kitchens cater to the digital food delivery market, they operate on distinct business models. Ghost kitchens are exclusively designed for off-premises consumption, devoid of traditional restaurant elements like dining tables or front-of-house staff. Their primary focus is cooking for online food delivery apps, potentially housing multiple […]
Chipotle, the renowned fast-casual Mexican chain, is embarking on a new journey. The destination? The heart of small-town America. A Strategic Move: Beyond Urban Centers Chipotle has been a familiar name in bustling urban centers. It’s now setting its sights on smaller markets. This move is part of the brand’s […]
The food delivery app is cracking down on ghost kitchens with identical menus. Uber Eats is implementing new standards for virtual restaurants, also known as ghost kitchens, to reduce redundant listings on its app. The new policy requires virtual locations to have menu items at least 60% different from any […]
Innovation is the key to success in the rapidly evolving ghost kitchen industry. One must constantly seek cutting-edge solutions to streamline operations and drive customer satisfaction. Amazon Web Services (AWS) Application Composer emerges as a game-changing platform, empowering ghost kitchens to orchestrate their applications seamlessly and efficiently. We will delve […]