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A ghost kitchen is a commercial kitchen that only prepares food for delivery or pickup. It does not have a dining room or front-of-house staff. Restaurants often use Ghost kitchens to expand their reach without the high costs of a traditional restaurant.
Catapult Concepts, spearheaded by Jake Schostak, is revolutionizing the virtual restaurant space by introducing a new operational model emphasizing simplicity and efficiency. Schostak, who has a rich background in the restaurant business, including roles at Chipotle and Sweetgreen, founded the company to address the challenges faced by independent restaurants, especially […]
In a recent TrendTalk webinar by Rational on July 6, 2022, industry experts gathered to discuss the evolution and future of ghost kitchens. The panel included representatives from successful ghost kitchen startups and restaurant chains who shared their experiences and insights into this rapidly growing sector. Melina Michna, co-founder of […]
In a sudden turn of events, the ghost kitchen startup Butler Hospitality ceased its operations in May, laying off nearly 1,000 employees without much notice. Despite raising $50 million in funding and recently announcing plans to expand into new cities, including Denver and Los Angeles, the company folded abruptly, leaving […]
Nextbite, once a thriving virtual restaurant company, has faced several setbacks, including multiple layoffs and selling its technology arm, Ordermark, to UrbanPiper, an Indian company. Recently, it was acquired by SBE CEO Sam Nazarian, the leader of its former competitor, C3, marking a significant consolidation in the virtual restaurant sector. […]
Dine Brands, the parent company of popular restaurant chains Applebee’s and IHOP, has partnered strategically with Franklin Junction. This firm facilitates restaurants to flourish as virtual brands in new international markets. This collaboration will enable Applebee and IHOP to venture into fresh markets, including Japan, the Netherlands, France, and Belgium, […]
Kitchen United, a prominent ghost kitchen operator, recently secured $100 million in Series C funding, with contributions from several new investors, including Kroger, Circle K, and Simon Property Group. This substantial financial injection, which brings the company’s total funding to approximately $175 million, aims to facilitate a massive expansion from […]
In a world where convenience is king, Uber Eats has been a reigning monarch in the food delivery kingdom. Yet, even kings have to make tough decisions sometimes. In a bold and surprising move, Uber Eats has decided to trim down its virtual restaurant brands significantly. A Necessary Trim? Uber […]
CloudKitchens is a ghost kitchen startup founded by Uber’s co-founder and former CEO, Travis Kalanick. Established in 2016, the company provides infrastructure and software to restaurants aiming to operate virtual locations without the high costs associated with physical establishments. Despite securing significant funding last year, including investments from Microsoft, CloudKitchens […]
Corona virüsü salgınının başlamasından bu yana Amerikalılar evde yemek yapmaya daha çok alıştı. Ancak bu, usta aşçıların elinden çıkmış restoran yemeklerini hiç özlemeyecekleri anlamına gelmiyor.
In the bustling digital era, ghost kitchens are carving out a niche, revolutionizing the culinary landscape. But how do you make a splash in the vast ocean of online marketing? Fear not, for we have distilled the essence of digital marketing into ten golden nuggets that will catapult your ghost […]