Özgür Özkök
Trends, challenges, and innovations in the growing food delivery market, from app-based services to cloud kitchens.
Kitchen United, a prominent ghost kitchen operator, recently secured $100 million in Series C funding, with contributions from several new investors, including Kroger, Circle K, and Simon Property Group. This substantial financial injection, which brings the company’s total funding to approximately $175 million, aims to facilitate a massive expansion from […]
In the bustling digital era, ghost kitchens are carving out a niche, revolutionizing the culinary landscape. But how do you make a splash in the vast ocean of online marketing? Fear not, for we have distilled the essence of digital marketing into ten golden nuggets that will catapult your ghost […]
Ordering food has taken a spectral turn. Ghost kitchens, also known as cloud or commissary kitchens, are rising. These are restaurants without the traditional storefront, dining room, or front-of-house staff. Instead, they exist primarily digitally, serving customers exclusively through delivery apps. While they were around before the pandemic, their popularity […]
Ghost kitchens, the culinary world’s answer to the digital age, are poised to redefine our dining experiences. The traditional restaurant model is undergoing a seismic shift as these virtual kitchens gain traction. Here’s how: In the long run, ghost kitchens might not replace traditional dining but will coexist, offering a […]
As ghost kitchens become increasingly popular, smaller players face the challenge of competing with larger entities that have more resources and reach. However, there are several strategies that smaller players can adopt to ensure they remain competitive and aren’t sidelined: While larger entities might have the advantage of scale, smaller […]
Indian food-tech company Rebel Foods has entered the Saudi Arabian market by launching two cloud kitchens in Riyadh. The company, which operates over 50 brands in India, plans to invest significantly in the Saudi Arabian market and build a \$100 million food delivery business in the next three years. Rebel […]
Rebel Foods, a cloud kitchen startup operating under brands such as Oven Story, Behrouz Biryani, Sweet Truth, and Faasos, has laid off around 2% of its employees. The company, which Sequoia backs, said that the layoffs resulted from an annual performance evaluation and realigning the organization to align with the […]