Özgür Özkök
Explore the rise of virtual restaurants, where digital platforms and delivery services merge to offer unique culinary experiences without a traditional physical location.
How to Set Profitable Prices for Your Ghost Kitchen One of the most important aspects of running a successful ghost kitchen is setting profitable prices for your menu items and delivery fees. If you price your items too high, you may lose customers. If you price your items too low, […]
With the takeout and delivery industry expected to grow over the next decade, the massive appeal to operating ghost kitchens makes excellent business sense. Ghost Kitchens Ghost kitchens, also known as virtual restaurants, are commercial kitchens that only prepare food for delivery or takeout. They have no dining areas and […]
The concept of “Ghost Kitchens” has been gaining traction in Europe, with cities like Warsaw hosting companies such as CookCity, Cookout, and Ghost Burger. These kitchens, which operate solely through online delivery apps like Deliveroo and Uber Eats, have no physical customer-facing storefronts and are often situated in industrial areas. […]
Ghost kitchens are a new trend in the restaurant industry. They are essentially restaurants that do not have a physical storefront. Instead, they operate solely through delivery and takeout. This model has several advantages, including lower overhead costs and reaching a broader customer base. However, there are also some challenges […]
Woworks has announced the launch of a new prototype, “Wow Kitchens,” within a Cloud Kitchens facility in San Francisco. This ghost kitchen platform will feature a curated selection of menu items from Woworks’ six fast-casual brands and seven virtual concepts. The initiative aims to offer more opportunities for franchisees and […]
In the bustling digital era, ghost kitchens are carving out a niche, revolutionizing the culinary landscape. But how do you make a splash in the vast ocean of online marketing? Fear not, for we have distilled the essence of digital marketing into ten golden nuggets that will catapult your ghost […]
Ordering food has taken a spectral turn. Ghost kitchens, also known as cloud or commissary kitchens, are rising. These are restaurants without the traditional storefront, dining room, or front-of-house staff. Instead, they exist primarily digitally, serving customers exclusively through delivery apps. While they were around before the pandemic, their popularity […]
Ghost kitchens, the culinary world’s answer to the digital age, are poised to redefine our dining experiences. The traditional restaurant model is undergoing a seismic shift as these virtual kitchens gain traction. Here’s how: In the long run, ghost kitchens might not replace traditional dining but will coexist, offering a […]
As ghost kitchens become increasingly popular, smaller players face the challenge of competing with larger entities that have more resources and reach. However, there are several strategies that smaller players can adopt to ensure they remain competitive and aren’t sidelined: While larger entities might have the advantage of scale, smaller […]